3 Reasons to Love an Actionable Dashboard

There are many reasons to love Gnymble’s actionable dashboard. But what is an actionable dashboard? It’s an easy way to stay organized, answer all inbound inquiries, and keep employees “in the know.” Gnymble has implemented features such as hide, snooze, and assign to keep your dashboard clean and effective.

The end goal of an actionable dashboard is to have zero messages in your inbox at the end of the day. If you want to see it in action, check out our YouTube video here. Now, why do people love Gnymble’s actionable dashboard?

1. It Keeps You Organized

Email inboxes can become cluttered and voicemail boxes become full. Before you know it, important emails are buried and you’ve missed valuable phone calls. That’s where Gnymble’s actionable dashboard comes in to help. Respond to incoming messages like normal then, you can “hide” each of your conversations when you’re done with them. This just moves the conversation off of the home dashboard. This way your inbox doesn’t become cluttered and you know that person has been answered. If they send you another message, don’t worry, it will pop back up in your inbox on your dashboard. Say goodbye to buried emails and full voicemail boxes and say hello to organized, conversational text messaging.

2. Nobody Goes Unanswered

One of our favorite things about Gnymble’s actionable dashboard is the ability to “snooze” conversations. This will hide the conversation until midnight each night and the conversation will appear on the dashboard again. This is a great reminder for following up with conversations, keeping track of inquiries, and completing Gnymblits–aka tasks.

Gnymble has also implemented a feature to mark messages as “unread” after you’ve read them. The message will appear at the top of the inbox as if no one has opened it. This feature is helpful especially among teams that share an inbox. If there’s an unread message, someone knows they need to read that information or respond to the message. 

3. Employees Know Who’s Been Handled

Our Gnymble customer support team has found that the most used feature on our actionable dashboard is the assign feature. There is a circle on the right side of each conversation where the conversation can be assigned to each user. For example, we received an IT question in our customer support inbox. I can assign that conversation to John, our CTO and he will receive an email notification that the conversation has been assigned to him. 

Why is this helpful? Each of your employees will be able to maintain their conversations among the shared inbox. If an inquiry is tailored towards a certain topic or division you are not familiar with– you can assign the conversation to someone that will be able to better assist them. 

These are just a few of the many reasons to love Gnymble’s actionable dashboard. It is designed to keep you and your business organized, help all inquiries receive an answer, and allows you to assign messages to the people with the most knowledge about a topic. Gnymble’s development team has worked hard to create relevant metrics and dimensions that are tied to your day-to-day responsibilities. Does this sound like something that can benefit you and your team? You can learn more about our actionable dashboard by reaching out via text at 757-818-8010 or email us at [email protected]


The Importance of Broadcast Messages

What is a Broadcast Message?

A few years ago I volunteered at a food bank. On the first day, they asked me for my cell phone number. The organization leader added me into a group chat where he sent out texts about the location of the meetings, updates, and what items were needed. Instant annoyance. I needed to know this information, but I didn’t need to see all 37 people in the group chat respond with a thumbs-up emoji. 

This organization needed a better solution to group chats– they needed to learn how to broadcast messages. But what is broadcast messaging? Gnymble understands the struggle when it comes to group communication. Our solution is a feature that allows you to type and send a message and it can go to as many people as necessary. The key is, each person will receive the message individually. Cue the applause for no more annoying group chats.

How Are Broadcast Messages Used?

Broadcast messages can be used in a variety of industries. These messages can simply share information, send documents, provide updates, and more. Here are a few examples from our current clients: Note: Company names have been changed to ensure our clients’ privacy.

  • “Come by The Cigar Lounge this Friday for 10% off all cigars from 8-10 PM. We will have live music and craft brews!”
  • “Thank you for submitting your application to Work Connections. We will be contacting you in the next 24 hours if we decide to move forward with your application.”
  • “Are you in need of more funding? CGM Funding can help you achieve your goals in 2022.”
  • “There is a shift available (1/13/21) 7 AM-7 PM at facility #31. Please reply to this message if you would like to take this shift.”

How Does Broadcast Messaging Help Me?

Broadcast messaging can help your business in multiple ways. This feature allows you to share information with a large group of people. While this can be done with email, text messages have a 99% open rate leaving the email open rate at only 18%. Nearly all of your recipients will be reading the information you send. You won’t have to worry about low open rates any longer. 

Text messages have eight times the response rate of email. Texts are typically replied to within 90 seconds while emails are replied to in 90+ minutes. This means your texts are being opened and responded to faster than email. Over 91% of consumers say they would want to receive SMS from businesses. This makes texting a more efficient way of sharing information with your clients, customers, patients, and more!

Since your normal texting app won’t allow you to send broadcast messages, you’ll need a business texting provider like Gnymble. If you like the idea of broadcasting, you may enjoy some of Gnymble’s other features like templates, custom fields, and auto-response. Are you not sure if Gnymble is right for you? Read about how some of our clients are using Gnymble here. Gnymble offers three plans to fit your business texting needs. Ready to get started? Check out our website or text one of our customer success representatives at 757-818-8010. 

Using the Broadcast Feature in Gnymble: 

  1. Log in to your Gnymble Dashboard.
  2. Click the broadcast button at the bottom, middle of the screen.
  3. Type your message in the box and add any attachments you want to include.
  4. On the left-hand column add the people you want to receive this broadcast. Note: you can filter by different groups during this step.
  5. Click send at the bottom of the message.
  6. Wait for replies to come in!

Group communication is important. If you want to send out messages to a large group of people where they can receive the messages individually, broadcast is for you. Want to learn more about all of the awesome feature Gnymble offers? Text 757-818-8010 or email [email protected].


The Rise of Text-Based Communication in the Tobacco Industry

Many business owners in the tobacco industry are facing a critical problem: building meaningful communication with their opt-in customers. Cigar shops and lounges have strong and dedicated communities, with members who are actively sharing social posts, news about events and even personal reviews of tobacco products. Your business needs to get involved in these conversations and to encourage communication between your business and your customers. To be effective, your communication needs to be:

  • Relevant and timely
  • Engagement-worthy
  • Regulation-compliant

Big tobacco companies have traditionally used marketing strategies such as direct marketing, mail, web, and email to increase customer engagement. However, open rates for emails are dwindling and customer service is challenging when using online contact us forms or worse—dreaded phone calling. With strict regulations on tobacco advertising, there are few communication channels available for willing, opt-in customers to communicate directly with tobacco businesses. As you likely already know, your customers are out there and looking for a better way to talk to you. 

What if your customers could reach you directly and immediately? And what if you or your team could respond in real time. And what if you also had the power to send marketing messages and ensure a nearly 100% open rate? Did you know there is a secret marketing channel that already exists and lives in the pocket of all of your customers: their phones.

Text-based communication is the future

While email continues to be a strong marketing channel, it can’t hold a candle to the success that companies are achieving using text-based communication. According to this Gartner article, your customers are prime candidates for SMS, or text-based communication. Reports show that SMS open rates are close to 98% compared to the low 20% industry-standard open rate for email. And even more startling is the 45% response rate that text-based communication encourages, versus 6% for emails. This means that your customers are nearly eight times more likely to respond to your text than reply back to your emails!

The low open rates for email may be a condition of the medium. Emails are easily ignored and can get lost in the stack of emails your customers receive every day. On the other hand, 90 percent of texts are read within three minutes of being received. Text-based communication can provide your customers with timely and relevant communication. For example, promoting a community event or sale. When minutes matter, text-based communication provides the opportunity to allow instantaneous communication to respond to a customer question or comment in seconds, rather than hours or even days.

Why your customers prefer to text

Texting has been a growing medium of communication for over 20 years. So much so in fact that people between 50-69 now rely on text messaging over email. This only goes to show that texting isn’t just for teens anymore, but has become the dominant mode of communication. This is increasingly relevant to businesses who have traditionally dealt with customers directly on the phone. Simply put, your customers likely don’t want to do business over the phone. If they have a simple and direct question, they would prefer to get an immediate answer. For example:

  • Your business operating hours or location
  • A specific question about stock inventory
  • An inquiry about an order update

Customer service is based on a number of factors, but the most important element is the speed with which it can be delivered. In many of the cases, your customers need a quick response. Phone calls are inefficient and can cause customer frustration if there is a delay in getting the answers they need—especially if they get sent to voicemail. Slow is no longer the way to go. Emails take time to get delivered and response times can vary. Phone calling requires a time investment that many people prefer to avoid. Conversations need to be immediate and continuous, which is why customers are turning to text-based communication to deal with business relationships. 

Texting in the time of Covid

Text-based communication is only going to become more important in the coming years. With the increase in concern over physical distancing during the Covid-19 pandemic, remote tools for communication have become a priority for customers and businesses alike. As rules and restrictions shift, many businesses are struggling to communicate ever-changing health and safety rules, shop hours, and customer limits. Your customers likely have many questions and concerns that you need to address on a daily basis. In this “new normal,” there will be an avalanche of customer communication that you’re going to need to address. This can lead to congestion and bottlenecks in communication where your customers are left waiting for answers.

Your customers can easily reach you through your existing phone number and at the same time, you can efficiently manage relationships, set reminders, and monitor team communication to ensure that everything is running smoothly. If needed, you can send out a quick text blast informing all your customers at the same time. Texting needn’t be only one-to-one. You can quickly add team members to your group chat to source accurate information. Your customers will walk away feeling that their needs are being addressed and they’re receiving the most relevant customer service.

If you’re facing numerous customer queries, now is a great time to explore the benefits of providing text-based communication to your customers. Texting will not only provide deeper levels of engagement and service, but it can alleviate the stress your team faces managing these critical communications.

Managing restrictions and regulations

Tobacco retailers face some difficult challenges when it comes to delivering marketing messaging. Problematic language can prevent your messages from being received. This is why it’s critical that you support your marketing efforts, including text-based messaging, with proactive strategy to ensure that all future communication is successful. Working with the right text-based communication vendor, you can better align your messaging to ensure that your texts don’t get flagged or blocked. 

Contact or text us at 757-818-8010 today to learn more about how text-based communication can work for your business. Together we can develop your strategy and provide you with a roadmap to delivering successful text-based communication to your customers.