In the realm of digital marketing, content is king. But many small business owners don’t have the time to invest in either hiring a content marketing writer, nor do it themselves. This means they’re missing out on the many opportunities to connect with the customers and communities that are out there. Traditionally, a content plan is built through developing high-impact, incisive, and relevant content on the company’s website, and then building a communication strategy to drive engagement through various channels such as emails, social media posts, advertising, and organic searches on search engines.

One of the advantages of business texting is that you have a dedicated, opt-in channel for your one-to-one conversations. This allows you to not only provide practical customer service, but also reach out with marketing messages in a personal and relevant way.

In this article, we’ve assembled a short list of ten typical question areas that you can use right now to start building your own business texting template.

Why you Need Business Texting Templates

Many small businesses still struggle to create business texting content for SMS texts, which can be a roadblock to communication. By establishing a set of business texting templates, you can create your own templates for quick responses to frequently asked questions. Not only will your team be able to respond quickly to queries, you can ensure that your brand voice is consistent across all channels of marketing communication.

Business texting is a radically different medium than phone conversations. Not everyone on your team will possess the same voice and some may find it difficult to compose customer-facing messages. It’s important that your SMS text be read as professional and friendly, but not intrusive and uncomfortable.

Start with a Strategy

Your employees have likely faced many situations and fielded numerous questions about your business. Before you build a set of responses, it’s a good idea to uncover the top FAQs that you’re likely to encounter through business texting. Part of your early strategy should include research through consultation with your frontline staff or customer-facing team members. Together you’ll be able to determine the types of questions that will require responses. 

As well, this is a good time to begin to open up the conversation around your brand tone. In other words, what does your business “sound like” in an SMS text? Is your brand playful or quirky? Is it conservative and respectful? Once you understand the most effective tone to take with customers, you’ll be able to determine the kind of language to use when business texting.

Consider building a list of customer personas. Usually businesses encounter up to three to four personas (or types of customers) in their daily business. These can be identified in a number ways and segmented based on a variety of identifiers including:

• Income range
• Geographic location
• Age demographic

Setting the Tone of Your Brand

Once you’ve identified the types of customer your team will encounter, you can build templates around each persona to provide a more personalized business texting experience for each. For example, if your product or service is relevant to baby boomers as well as Gen Zs, consider the different ways that you can communicate, the kind of vocabulary that’s relevant, and the reasons for showing interest in your product.

The benefit of business texting is the ability to engage in a one-to-one conversation and provide personalized communication. This is why it’s always a good idea to begin your texts with a salutation, such as “Hi, <first name>.” Then be sure to answer the question clearly and use as few characters as possible. Opening texts with your customer’s name is highly effective at catching their eye and also reduces the likelihood that your text will be viewed as spam, or worse—a phishing attempt or scam.

Business Texting Templates You Can Use

Location and Hours

Hi <first name>, thanks for reaching out to us. We’re located at <your address> and we’re open Monday to Friday from 8am to 5pm. If you’re driving, we offer rear parking located between 1st and 2nd Avenue.

Confirmation of Appointments

Hello Mr/Ms <last name>, thank you for scheduling an appointment with us. You are confirmed to meet with <name> at <date and time>. For future questions, you can text him/her directly at <number.>

Reminder of Appointment

Hi <first name>, this is a friendly reminder about your appointment with <business name> for tomorrow at 2pm. You can manage your booking <here> or respond to this text.

Follow Up for Feedback

Hey <first name>, thanks for purchasing <product>. I wanted to know if you had any questions and see how it’s working for you. If you’d like to learn more about <product>, let’s set up a time to meet.

Request for Reviews

Hey <first name>, I hope you’re enjoying your recent purchase of <product>. If you’re into it, I’d love it if you could leave us a review: <hyperlink>

Birthday Promotions

Happy Birthday <first name>! As our gift to you, we’d like to offer you 10% off your next purchase. Check out our <products or services>: <hyperlink to website>

Sharing Information or Resources

Hey <first name>, did you know that over 80% of customers read and respond to a text in 30 minutes or less? Check out our latest blog post to read more about how business texting can drive engagement with your brand: <hyperlink to post>

Health and Safety Alerts

Thank you for reaching out. Due to recent COVID-19 restrictions we are reducing in-store shopping capacity to 50%. We advise you text us before visiting our shop. We appreciate your continued business during this difficult time!

Sales and Promotions

Hi <first name>, don’t miss our upcoming sale! For a limited time, save up to 25% on everything in store. For more info visit: <hyperlink>

Events

We’re having a party! Join us for our open house on <date> at <time>. We look forward to seeing you here!

Don’t Forget a Call-to-action

The great thing about business texting is that it’s an active form of communication. You have a golden opportunity to generate excitement about an event or promotion. By adding a call to action (to the appropriate text messages), you tell your customers the next steps they can do to get closer to what they want. When you provide relevant hyperlinks, you’re making it easier for them to click through. As well, you’re encouraging future communication with your business and building a foundation of “texting trust” that will leave the door open to an unlimited number of possibilities as your business relationship evolves.

If you’d like to know more about how business texting can transform your marketing strategy and create deep levels of engagement with your customers, Contact or text us at 757-818-8010 today. We’d love to show you how you can develop your own business texting template strategy and introduce you to the tools and technology to empower your team to provide the ultimate in personalized customer service. 

Looking for help improving or implementing your text message marketing blasts? We can help! Let the Gnymble team of experts become an extension of your team. Contact us today to learn more about our marketing services available.

There are many reasons to love Gnymble’s actionable dashboard. But what is an actionable dashboard? It’s an easy way to stay organized, answer all inbound inquiries, and keep employees “in the know.” Gnymble has implemented features such as hide, snooze, and assign to keep your dashboard clean and effective.

The end goal of an actionable dashboard is to have zero messages in your inbox at the end of the day. If you want to see it in action, check out our YouTube video here. Now, why do people love Gnymble’s actionable dashboard?

1. It Keeps You Organized

Email inboxes can become cluttered and voicemail boxes become full. Before you know it, important emails are buried and you’ve missed valuable phone calls. That’s where Gnymble’s actionable dashboard comes in to help. Respond to incoming messages like normal then, you can “hide” each of your conversations when you’re done with them. This just moves the conversation off of the home dashboard. This way your inbox doesn’t become cluttered and you know that person has been answered. If they send you another message, don’t worry, it will pop back up in your inbox on your dashboard. Say goodbye to buried emails and full voicemail boxes and say hello to organized, conversational text messaging.

2. Nobody Goes Unanswered

One of our favorite things about Gnymble’s actionable dashboard is the ability to “snooze” conversations. This will hide the conversation until midnight each night and the conversation will appear on the dashboard again. This is a great reminder for following up with conversations, keeping track of inquiries, and completing Gnymblits–aka tasks.

Gnymble has also implemented a feature to mark messages as “unread” after you’ve read them. The message will appear at the top of the inbox as if no one has opened it. This feature is helpful especially among teams that share an inbox. If there’s an unread message, someone knows they need to read that information or respond to the message. 

3. Employees Know Who’s Been Handled

Our Gnymble customer support team has found that the most used feature on our actionable dashboard is the assign feature. There is a circle on the right side of each conversation where the conversation can be assigned to each user. For example, we received an IT question in our customer support inbox. I can assign that conversation to John, our CTO and he will receive an email notification that the conversation has been assigned to him. 

Why is this helpful? Each of your employees will be able to maintain their conversations among the shared inbox. If an inquiry is tailored towards a certain topic or division you are not familiar with– you can assign the conversation to someone that will be able to better assist them. 

These are just a few of the many reasons to love Gnymble’s actionable dashboard. It is designed to keep you and your business organized, help all inquiries receive an answer, and allows you to assign messages to the people with the most knowledge about a topic. Gnymble’s development team has worked hard to create relevant metrics and dimensions that are tied to your day-to-day responsibilities. Does this sound like something that can benefit you and your team? You can learn more about our actionable dashboard by reaching out via text at 757-818-8010 or email us at [email protected]. 

What is a Broadcast Message?

A few years ago I volunteered at a food bank. On the first day, they asked me for my cell phone number. The organization leader added me into a group chat where he sent out texts about the location of the meetings, updates, and what items were needed. Instant annoyance. I needed to know this information, but I didn’t need to see all 37 people in the group chat respond with a thumbs-up emoji. 

This organization needed a better solution to group chats– they needed to learn how to broadcast messages. But what is broadcast messaging? Gnymble understands the struggle when it comes to group communication. Our solution is a feature that allows you to type and send a message and it can go to as many people as necessary. The key is, each person will receive the message individually. Cue the applause for no more annoying group chats.

How Are Broadcast Messages Used?

Broadcast messages can be used in a variety of industries. These messages can simply share information, send documents, provide updates, and more. Here are a few examples from our current clients: Note: Company names have been changed to ensure our clients’ privacy.

• “Come by The Cigar Lounge this Friday for 10% off all cigars from 8-10 PM. We will have live music and craft brews!”
• “Thank you for submitting your application to Work Connections. We will be contacting you in the next 24 hours if we decide to move forward with your application.”
• “Are you in need of more funding? CGM Funding can help you achieve your goals in 2022.”
• “There is a shift available (1/13/21) 7 AM-7 PM at facility #31. Please reply to this message if you would like to take this shift.”

How Does Broadcast Messaging Help Me?

Broadcast messaging can help your business in multiple ways. This feature allows you to share information with a large group of people. While this can be done with email, text messages have a 99% open rate leaving the email open rate at only 18%. Nearly all of your recipients will be reading the information you send. You won’t have to worry about low open rates any longer. 

Text messages have eight times the response rate of email. Texts are typically replied to within 90 seconds while emails are replied to in 90+ minutes. This means your texts are being opened and responded to faster than email. Over 91% of consumers say they would want to receive SMS from businesses. This makes texting a more efficient way of sharing information with your clients, customers, patients, and more!

Since your normal texting app won’t allow you to send broadcast messages, you’ll need a business texting provider like Gnymble. If you like the idea of broadcasting, you may enjoy some of Gnymble’s other features like templates, custom fields, and auto-response. Are you not sure if Gnymble is right for you? Read about how some of our clients are using Gnymble here. Gnymble offers three plans to fit your business texting needs. Ready to get started? Check out our website or text one of our customer success representatives at 757-818-8010. 

Using the Broadcast Feature in Gnymble: 

1. Log in to your Gnymble Dashboard.
2. Click the broadcast button at the bottom, middle of the screen.
3. Type your message in the box and add any attachments you want to include.
4. On the left-hand column add the people you want to receive this broadcast. Note: you can filter by different groups during this step.
5. Click send at the bottom of the message.
6. Wait for replies to come in!

Group communication is important. If you want to send out messages to a large group of people where they can receive the messages individually, broadcast is for you. Want to learn more about all of the awesome feature Gnymble offers? Text 757-818-8010 or email [email protected].