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The Importance of Broadcast Messages


The Importance of Broadcast Messages


Why is sending messages to several people at once - each one personalized with merge fields - and await a response only to you so important to businesses?

What is a Broadcast Message?

A few years ago I volunteered at a food bank. On the first day, they asked me for my cell phone number. The organization leader added me into a group chat where he sent out texts about the location of the meetings, updates, and what items were needed. Instant annoyance. I needed to know this information, but I didn’t need to see all 37 people in the group chat respond with a thumbs-up emoji. 

This organization needed a better solution to group chats– they needed to learn how to broadcast messages. But what is broadcast messaging? Gnymble understands the struggle when it comes to group communication. Our solution is a feature that allows you to type and send a message and it can go to as many people as necessary. The key is, each person will receive the message individually. Cue the applause for no more annoying group chats.

How Are Broadcast Messages Used?

Broadcast messages can be used in a variety of industries. These messages can simply share information, send documents, provide updates, and more. Here are a few examples from our current clients: Note: Company names have been changed to ensure our clients' privacy.

  • “Come by The Cigar Lounge this Friday for 10% off all cigars from 8-10 PM. We will have live music and craft brews!”
  • “Thank you for submitting your application to Work Connections. We will be contacting you in the next 24 hours if we decide to move forward with your application.”
  • “Are you in need of more funding? CGM Funding can help you achieve your goals in 2022.”
  • “There is a shift available (1/13/21) 7 AM-7 PM at facility #31. Please reply to this message if you would like to take this shift.”

How Does Broadcast Messaging Help Me?

Broadcast messaging can help your business in multiple ways. This feature allows you to share information with a large group of people. While this can be done with email, text messages have a 99% open rate leaving the email open rate at only 18%. Nearly all of your recipients will be reading the information you send. You won’t have to worry about low open rates any longer. 

Text messages have eight times the response rate of email. Texts are typically replied to within 90 seconds while emails are replied to in 90+ minutes. This means your texts are being opened and responded to faster than email. Over 91% of consumers say they would want to receive SMS from businesses. This makes texting a more efficient way of sharing information with your clients, customers, patients, and more!

Since your normal texting app won’t allow you to send broadcast messages, you’ll need a business texting provider like Gnymble. If you like the idea of broadcasting, you may enjoy some of Gnymble’s other features like templates, custom fields, and auto-response. Are you not sure if Gnymble is right for you? Read about how some of our clients are using Gnymble here. Gnymble offers three plans to fit your business texting needs. Ready to get started? Check out our website or text one of our customer success representatives at 757-818-8010. 

Using the Broadcast Feature in Gnymble: 

  1. Log in to your Gnymble Dashboard.
  2. Click the broadcast button at the bottom, middle of the screen.
  3. Type your message in the box and add any attachments you want to include.
  4. On the left-hand column add the people you want to receive this broadcast. Note: you can filter by different groups during this step.
  5. Click send at the bottom of the message.
  6. Wait for replies to come in!

Group communication is important. If you want to send out messages to a large group of people where they can receive the messages individually, broadcast is for you. Want to learn more about all of the awesome feature Gnymble offers? Text 757-818-8010 or email [email protected].

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